What is the SERP?
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I use the acronym SERP numerous times, and I wanted to dive into that topic a little bit to help the average user understand what exactly it is i’m referring to. The SERP (Search Engine Results Page) is the list of results that Google (or other search engine) returns based on a user’s search query. It’s that page you see after typing into Google where your local library is (example). Based on which keywords you searched for or what you asked google, it will bring up website links relevant to your query, with a brief description of the website or that pages content and sometimes points of interest on that website’s page. These results are referred to as “organic listings”, unless it otherwise specifies “advertisement” next to the lsiting. Most of the time, the first 2 or 3 listings are advertisements and for good reason, they paid to be there.
Now there are three main types of results that appear on a SERP: pages that have been crawled or indexed by the search engines “spider”; pages that have been manually added to the search engines directory; and finally, as I stated before, the paid advertisements. The search engine determines how relevant the listings are according to your query and ranks them, the most relevant being at the top of the SERP. It is very wise to refer to an SEO expert to get your website to the top of the SERP.